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29.04.2019 Düsseldorf / Germany
Henkel is taking the next step in its collaboration with social enterprise Plastic Bank: The consumer business units Laundry & Home Care and Beauty Care will launch product packaging made of 100 percent recycled plastic. Up to 50 percent thereof will be Social Plastic – plastic collected before it enters oceans or waterways. This underlines Henkel’s commitment to a circular value chain for plastic while at the same time providing opportunities for people in poverty.
Henkel has been partnering with Plastic Bank since 2017. The joint goal: reduce plastic waste in the oceans while improving the lives of people in poverty – especially in countries that lack waste management infrastructure. With the help of Henkel, Plastic Bank opened three additional plastic collection branches in Haiti, one of the poorest countries in the world. The local population can return collected plastic waste and exchange it for money, goods, or services. This material, called Social Plastic, is then integrated back into the plastic value chain.
After successful pilot projects, Henkel is now moving further and integrating Social Plastic in various product packaging:
“In total, around 200 tons of collected Social Plastic will be processed for Henkel in the year 2019 – this plastic will not end up in the ocean,” says Thomas Müller-Kirschbaum, Co-Chair of Henkel’s Sustainability Council and Head of R&D Laundry & Home Care. “By integrating Social Plastic in our packaging on a long-term basis we are underlining our commitment to contribute to a circular economy and providing a long-term perspective for people in Haiti simultaneously.”
“We are looking forward to consistently and successfully integrating sustainability with the upcoming product launches for Fa and Nature Box and to tackle – together with Plastic Bank – the global issue of Ocean Plastic,” says Saskia Schmaus, Corporate Director International of Henkel Beauty Care.
“Plastic Bank creates a value chain that contributes to a better world. Our partnership with Henkel is a good example of what can be achieved by joining forces,” said David Katz, CEO of Plastic Bank. “Together we can create true added value by tackling the waste problem in a holistic approach while at the same time helping the world's poorest people.”
The launches of product packaging with Social Plastic is just another example of how Henkel is pursuing its targets for sustainable packaging. The company has set itself the goal to increase the share of recycled plastics in the packaging of its consumer products in Europe to 35 percent by 2025, and it is expanding its packaging lines made of 100 percent recycled plastics. Additionally, by 2025, all of Henkel’s packaging will be recyclable, reusable or compostable*.
More information on Henkel’s packaging strategy and targets can be found at
* excluding adhesive products where residue may affect recyclability
The bottles of these Beauty Care and Laundry & Home Care products are made of 100 percent recycled plastic – of which up to 50 percent is Social Plastic.
At collection centers, the collected plastic is exchanged for goods or services and then integrated back in the value chain – as Social Plastic.