08.09.2020  Düsseldorf / Germany

“HolyGrail 2.0” pilot project to foster high-quality packaging recycling

Henkel pioneers digital watermark technology with new Vernel product range

Pioneering digital watermarks for better packaging recycling: Henkel is one of more than 85 companies and organizations of the new cross-value chain initiative “HolyGrail 2.0”, launched by AIM, the European Brands Association. The goal of the initiative is to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, to drive a truly circular economy. As a pilot project, Henkel will explore this innovative digital watermark technology for a new product range of its fabric softener brand Vernel.

Pilot project for new Vernel product range: Digital watermarks perform like a barcode invisible to the human eye on the packaging.

Jennifer Ott Henkel Corporate Media Relations Headquarters, Düsseldorf/Germany +49-211-797-2756 press@henkel.com Pobierz wizytówkę Dodaj do ulubionych

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