HENKEL IS FOR THOSE WHO STEP UP. DO YOU?
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
YOUR ROLE
- Support in the development of the mid-term business plan for beauty care category ( portfolio management, new products introductions and promotional activations)
- Cooperate closely with CEE headquarter and Sales Department: initiate new in-store consumer activations, customize mechanisms to achieve common goals
- Post evaluate the beauty care category performance: market shares, sales performance, tracking of innovations and media campaigns, portfolio reviews, budget follow-up etc. in terms of business KPIs
- Prepare recommendations for brands and categories (taking into consideration internal and external perspective) based on available data sources
- Prepare, align & execute local activation plan including communication platforms aligned with brand positioning, marketing mix and in store activation
- Develop creative marketing activation and content ideas aligned with objectives, audiences and intent
- Lead proper communication to the Sales Team and trade partners, concerning beauty care products, brand communication platforms, POS availability and logistics
- Support in managing & controlling assigned marketing budget.
